Planday from Xero

Since early 2023, Long Dog has forged a dynamic partnership with the exceptional team at Planday from Xero, to strategically brand and launch their Australian-based arm. Our collaboration has centred on developing a comprehensive suite of digital, print, and marketing materials aimed at establishing Planday as a pioneering force in the rostering, payroll, and time-tracking software industry.

At the core of our efforts lies a deep commitment to product branding excellence. Through meticulous attention to detail and innovative design strategies, we’ve crafted a cohesive brand identity that resonates with Planday’s target audience and sets them apart as industry leaders.

The product branding materials have been tailored to reflect Planday’s commitment to innovation, efficiency, and user-centric design. Each element of the brand ecosystem has been thoughtfully curated to convey Planday’s value proposition and in the competitive software market.

Our approach to product branding extends beyond aesthetics; it’s about creating meaningful connections and driving brand affinity.

Moreover, our branding efforts have been underpinned by a thorough understanding of market dynamics and consumer preferences, while key trends and opportunities were identified to optimise Planday’s brand positioning and messaging for maximum impact.

As Planday from Xero prepares to make its mark on the Australian market, we’re proud to have played a role in shaping their brand identity and helping setting the stage for future success. With a strong foundation in place and a clear vision for the future, Planday is poised to redefine the landscape of rostering, payroll, and time-tracking software solutions.

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