Branding Nimroo
“There’s thousands of breweries out there – how do we get people to buy ours?”
That’s why US based microbrewery Nimroo got in touch.
In 2020, amidst nearly nine thousand breweries across the United States*, the trend of ‘drinking different’ has surged, showing no signs of slowing down. In this crowded market, Nimroo sought to stand out, channeling its roots in the local area and the brewer’s passion for surfing.
Embracing a focus on product branding, we curated a minimalist aesthetic, drawing from local photography and vibrant ocean hues against a sleek silver can. Our design captures the essence of surf culture while making Nimroo unmistakable amidst the maximalist illustrations saturating the market.
To enhance consumer experience, we devised a labelling system that mirrors each brew’s flavour complexity. From bold stouts to crisp hefeweizens, as flavours intensify, so does label size and imagery, creating an immersive journey through taste and design.
Moreover, our approach goes beyond aesthetics. We sought to encapsulate Nimroo’s ethos, infusing its identity with elements that resonate with consumers on a deeper level. By leveraging storytelling and brand narrative, we crafted an emotional connection, transforming Nimroo from a mere beverage into a symbol of adventure and camaraderie.
Through collaboration and creativity, we navigated the complexities of the brewing industry, crafting a brand that not only stands out on shelves but also resonates with consumers long after they’ve savoured the last drop. With Nimroo, every sip becomes a journey—an invitation to explore the depths of flavour and the spirit of the surf.
Embrace the surf spirit with Nimroo – grab your next brew and savour the taste of adventure and the coastal vibes!
* www.statista.com/statistics/224157/total-number-of-breweries-in-the-united-states-since-1990
What can we do for you?
It doesn’t matter where you are in the world, we all love coffee!
So grab your favourite drink and let’s take your brand to the next level.